Plastic Surgery Marketing: 6 Ways To Use Real Patient Testimonials

Medical Spa Marketing: 6 Ways To Use Real Patient Testimonials Real patient testimonials for your medical spa, plastic surgery clinic, or cosmetic dermatology practice, third-party endorsements, media coverage these can all differentiate your cosmetic clinic, improve your professional image, and convince potential patients to initiate contact. While search engine optimization (SEO), pay per click (ppc) and direct mail can put your practice in front of potential patients, third party patient testimonials can provide the needed level of 'trust building'.. Medical spas, plastic surgeons, and cosmetic dermatologists usually utilize one of three types of third party validation: Existing Real Patient Testimonials: (You've seen this if you're not already doing it.) Prominent display of your patients saying nice things about you. Most of these are either not real, or they're anonymous, diminishing their effectiveness. Trust Through Association: The reason that you'll put your FACS, ASAPS, AAD, or ASDS logo on your site is to build patient trust. It works. Of course, these associations are completely restricted and very protective of their turf, leading to less restrictive medical associations who want to gain credibility. The reason MAPA was formed was to add some legitimacy to a group of non-core physicians. These associations are always pay to play. Third Party Endorsements & Validations: The Botox 'diamond level injector is an example of third party endorsement as are others that are run by medical service companies to try to help their customers. (If Medical Spa MD links to your site it's also a third party endorsement.) Interestingly, third party endorsements actually have a more favorable impact on the web than association endorsements since the third party is often more 'relevant' to the information that a potential patient is interested in. These kinds of accolades or promotions from prominent third-party players can be valuable, it validates your practice and provides a level of instant comfort that you've already been checked out by someone who knows. Small changes in the way you're handling your patient testimonials and third party endorsements can produce dramatic effects for your medical spa or cosmetic practice, especially online, where the vast majority of patients are now searching for information before first contact. Medical Spa MD: Quick strategies for piling up and using patient endorsements Target the places your patients already are: First and most importantly is your existing medical spa or cosmetic practice but you'll be able to reach far out into the community and gain the endorsements of other prominent businesses and individuals. Next, identify third-party recognition programs from high profile physician-respected sites like MedicalSpaMD.com. These are most often paid inclusion but there are ways to get these types of third party endorsements for free, or at a greatly reduced cost. Prepare good legal and media write-ups in advance: Media only runs two types of stories in cosmetic medicine; we found something that's fantastic and, we found out something we thought was fantastic, but now we found out that it doesn't work or it's dangerous. Uncover the ways you need to build these kinds of marketing materials so that you can use them on your own site. Provide ready-made strong human interest and strong visuals: Patients and the media love photos. If your fractional laser resurfacing before and after pictures suck, you're losing traffic and paying patients. Learn how to manage your photos and make them more than just snapshots. Make sure patient testimonials receive prominent placement: Have your patients smiling photo, real name, and a stellar testimonial. Beg, borrow or steal to get these. (Many patients won't want to be identified but some won't care. These are NOT in the before and after section.) Learn how to get patient testimonials that are truthful, candid, and impressive. Look for latent patient traffic, not spikes, from these techniques: The effective use of third party endorsements and patient testimonials work and drive patient flow, but it's not a technique that provides an instant boost. It's begins a trend and compounds over time.

Download your Free Report on Marketing Patient Testimonials For Plastic Surgeons at Medical Spa MD a growing association of Plastic Surgeons, Dermatologists and Aesthetic Physicians with more than 2,000 Physician Members worldwide.

If you're not yet using real patient testimonials and prominent third party endorsements to drive patient flow, start now, your medial spa, cosmetic dermatology clinic, or plastic surgery practice will thank you.