Botox vs Dysport? We

Botox vs Dysport? Well, Dysport as another few arrows in the marketing quiver with a new study that says that Dysport is more effective than Botox in treating glabellar lines. http://htxt.it/iMDu

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Posted via email from Laser Treatment MD

Medical Spa MD

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From: Medical Spa MD <MedicalSpaMD@gmail.com>
Date: Thu, May 13, 2010 at 2:26 AM
Subject: Medical Spa MD
To: medicalspamd@gmail.com

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Allergan Q1 Profits: Botox, Dysport, Juvederm Ultra XC Posted: 12 May 2010 08:24 AM PDT Allergan's Q1 Earnings Call: Allergan's thoughts on it's Botox and Juvederm Ultra XC growth. You might want to visit our Select Partner Medical Spa RX after reading this. First quarter sales increased year-over-year 11.2% in dollars and 6.9% in local currencies, boosted by the strong pickup in the sales of medical devices, which grew 18.4% in dollars and 13.4% in local currencies. The growth in the Medical Aesthetics businesses was even stronger outside the U.S. in all regions and across a wide range of countries, with surprisingly strong performance in Europe. Operating performance was strong, with non-GAAP earnings per share at $0.65, marking an increase of 18.2% versus the result for Q1 of 2009, and comfortably exceeding the Q1 expectations shared with you, the investment community, of $0.57 to $0.59. Earnings growth was driven by strong gross margin expansion, especially in the Medical Device segment. Careful spending in the selling, general administrative area, whilst we increased investment in R&D by 11.1% on a non-GAAP. Within SG&A, we however doubled our DTC expenditures versus Q1 of 2009, which of course was the low watermark for spending when the world economy was in crisis. Our plan is to continue to invest in 2010 across our brands and into the recovery of our markets. During the quarter, we were pleased that we continued to strengthen our R&D pipeline, supplementing our internally development programs with acquisitions and licenses. In January, we acquired Serica, a company with proprietary technology for use in tissue regeneration especially applicable to breast reconstruction, as well as the license for Ser-120 in Phase III clinical development for nocturia. Strategically, we have made good progress in building up a portfolio of urology assets. We also furthered our aspirations to be the leader in medical aesthetics also in Asia, by reacquiring the rights to BOTOX Cosmetic in Japan and China and expanded our footprint in fast-growing emerging markets by establishing direct operations for all of our businesses in Turkey, effective from the second quarter. After the out-licensing transaction with Bristol-Myers for neuropathic pain, we've increased our degree of R&D focus on our core specialty areas. Now I’d like to comment on our expectations for 2010. For the full year earnings outlook, we have brought up the bottom of the EPS range by $0.02 to $3.11 and have left the top end of the range at $3.15 which at the time of the last earnings call expressly excluded the costs of any healthcare reform bill in the United States. With the increase of the Medicaid rebate, extension to managed Medicaid and expansion of eligible hospitals in the so-called 340B program, we estimate that the cost of healthcare reform in 2010 will be approximately $12 million. This is now included in our outlook. Turning to BOTOX Sales growth has picked up relative to trends seen across 2009, with growth versus the first quarter of 2009 at 11.3% in dollars and at 6.6% in local currencies. Sales of $331 million were only modestly lower sequentially than Q4, which is always seasonally the highest quarter of the year. Most of this increase was due to the more economically sensitive aesthetic side of the business, as the benefits of the upper-limb spasticity FDA approval in March occurred too late in the quarter to contribute to our sales results. Outside the U.S., we enjoyed very strong double-digit increases across a wide range of countries, with surprisingly strong growth in several of the main European markets. These global markets are precisely where we are successfully dealing with multiple competitors. It would therefore seem that the market is recovering as we can measure our market share with only a short time lag. In Europe, on the aesthetic side, we’re holding share at just under 80%, as we deal with the incursions of both Merck’s, with their Zymine and Bocatua [ph] brands and Galderma with Azzalure. On the therapeutic side, it seems that most of ZMM’s market share gains have been at the expense of Dysport. In the U.S., BOTOX sales growth is less buoyant, as there was no base of Dysport sales in the prior year, but it is clear that the market is growing again. We estimate that in the aesthetic market, Dysport had somewhere between 13% and 14% share in the first quarter. We'll be curious to see the lasting impact of the Dysport Love It or Leave It promotion after it terminates at the end of May. In the therapeutic market, Dysport’s share is so far negligible, given the long history and experience of BOTOX use. In Europe and the U.S., we have recently introduced a 200-unit vial, which is useful for injectors treating large muscle groups, as well as for differentiation from competition. Regarding global market share for the fourth quarter, the last quarter for which data is available, we estimate that BOTOX held 79% share in a market growing 13% year-over-year. Regarding the clinical program for BOTOX for chronic migraine, the clinical trial results of our PREEMPT program were published in Cephalalgia, the journal of the International Headache Society. Regarding facial aesthetics, we've experienced an even stronger rebound in sales than observed with BOTOX. Dermal filler sales grew year-over-year, a very strong 42.4% in dollars, and 34.5% in local currencies, with great growth in all operating regions of the world, with Europe again surprising on the upside. Juvederm & Juvederm Ultra XC In the U.S., we've seen huge growth in the JUVÉDERM line since the launch of JUVÉDERM Ultra XC, this is the lidocaine-containing product, in early February. Although we have gained some market share, it would seem that the market is responding strongly to the reduction in treatment pain experienced with this lidocaine-containing product and already a substantial share of the mix is attributable to JUVÉDERM Ultra XC. We have just initiated print advertising for JUVÉDERM XC and have a PR campaign with TV host Dayna Devon, as our spokesperson to further drive growth. In Europe, we launched new additions to the JUVÉDERM product line, JUVÉDERM Smile at the IMCAS Conference in Paris in January and JUVÉDERM Hydrate at the Anti-Aging Conference in Monaco in March. JUVÉDERM Smile was also approved in South Africa, JUVÉDERM XC in Korea and JUVÉDERM Ultra Plus in Taiwan. Voluma was recently launched in Brazil and also approved in Taiwan. Based on our analysis of the world market in Q4, which we estimate grew 12%, it is clear that global market growth has accelerated since then. Our analysis also points to JUVÉDERM market share gains in all regions of the world. Beyond superior product performance characteristics, Allergan also benefits from having full product line. At the end of the first quarter, Allergan's cash and cash net of debt positions totaled approximately $2 billion and $471 million, respectively. Allergan continued to maintain exceptional cash flow generation capabilities in the first quarter, with operating cash flow after capital expenditures of approximately $161 million, an increase of approximately $56 million over the first quarter of 2009.

Fake Botox: Houston physician sentenced Posted: 12 May 2010 07:42 AM PDT The fake Botox case in Houston comes to a close with this sentence handed down. A Houston, Texas physician was sentenced to five months and 15 days in federal prison and three years of supervised release for injecting patients with fake Botox, prosecutors said on Friday. Dr. Gayle Rothenberg is a local physician specialized in providing image enhancement services. She was also ordered to pay $98,426 in restitution to her affected patients. As a condition of supervised release, Rothenberg is prohibited from seeking reinstatement of her medical license. Rothenberg and her former husband, Saul Gower, a local attorney, operated The Center for Image Enhancement located at 2000 Bering Drive in Houston. Rothenberg ordered and administered a drug called Botulinum Toxin Type A that was labeled with the warning “FOR RESEARCH PURPOSES ONLY, NOT FOR HUMAN USE.” Despite this label, Rothenberg injected more than 170 patients with the substance and represented to patients that they were receiving Botox Cosmetic, manufactured by Allergan Inc. Rothenberg also admitted that she advertised in brochures, magazines and websites that she specialized in treating facial wrinkles with Botox Cosmetic, even though she intentionally stopped ordering it due to the price increase in 2004 and began ordering the unapproved drug from a company named Toxin Research International because it was half the price of the other. She admitted that she did not tell her patients that they were receiving a different substance. Gower pleaded guilty in 2008 to misbranding of a drug while being held for sale and making false statements to an agent. He then, cooperated with agents and testified against his ex-wife in exchange for a sentence of 4 years’ probation.

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Posted via email from Laser Treatment MD

Are Some Doctors Selling Fake Botox To Their Patients?

The Houston physician, Dr. Gayle Rothenberg was sentenced to 5 ½ months in Federal prison last month for treating men and women with some counterfeited injectable never recognized by the Food and Drug Administration for use.

Apparently Rothenberg treated around one hundred seventy patients utilizing fake Botox. As per testimony, Rothenberg ceased using Botox Cosmetic following a new cost increase in January 04 and started off buying that bogus stuff that was fifty percent of the cost even though being aware it was not designed for human utilization .

In 2004, as a number of people became paralyzed at the hands of that phony junk, the FDA’s input has contributed to 31 arrests as well as 29 convictions of people marketing and advertising the false Botox. In addition to her prison sentence, former doctor Rothenberg will need to pay off more than $98,000 in restitution to clientele and may not reinstate her revoked Texas medical license.

The circumstance of Gayle Rothenberg is not any different than the example of Laurie D’Alleva, the other fine resident of Tx charged with selling fake Botox. Thus far this instance has yet to be prosecuted .

The prevalent similarities between the two are that both of these people appeared to be inspired by greed to risk individuals for economic gain. Laurie’s scenario is particularly intriguing to me based on opinions posted on Medical Spa MD. Here is an individual that appears to be deemed by her clientele as a “business person” who was performing “good service” for consumers which believed that Botox Cosmetic had been too expensive due to the fact greedy MDs were charging too much for their Botox. Even while Laurie seems to be viewed by many as some nurturing individual helping to make Botox reasonable to the public, public discourse about Dr. Rothenberg is somewhat the reverse. Responses such as “5-1/2 months? Justice is not only blind, it's stupid. (and maybe corrupt) “ and “That sentence is not even one day of confinement for every defrauded patient!.” I think the same option as the above several remarks, but precisely why is public sentiment different with these two con-artists? Could it be due to the fact one may be a MD and one is not?

On my own, I find it relatively unacceptable that the buying price of Botox has doubled since its introduction. I was really excited as soon as Dysport became available due to the fact I imagined that Dysport should be 50 percent the price and might drive the price of Botox downward so extra patients can afford it. Sadly, that hasn't been the situation. While MDs and medical spas must pay much more for Botox, and so do the clients. These kinds of raising prices allow persons like D’alleva and Dr. Rothenberg to find shady Botox they can buy at a more cost-effective price in order to create a larger profit while sacrificing patient safety. d’Alleva’s “botox” price was probably pennies on the dollar, while a doctor's cost for Botox can be now at $600 for each container.

Eventually a different business selling Botox may come along, secure Food and Drug Administration endorsement and push the price of Botox to a affordable price for physicians to be able to order for their patients. Till then, brace for more Laurie d’Allevas and Rothenberg’s to come along.

First posted on Medical Spa MD: The Price Of Fake Botox

Posted via web from Medical Spa RX: Wholesale Botox

Are Some Doctors Selling Fake Botox To Their Patients?

The Houston physician, Dr. Gayle Rothenberg was sentenced to 5 ½ months in Federal prison last month for treating men and women with some counterfeited injectable never recognized by the Food and Drug Administration for use.

Apparently Rothenberg treated around one hundred seventy patients utilizing fake Botox. As per testimony, Rothenberg ceased using Botox Cosmetic following a new cost increase in January 04 and started off buying that bogus stuff that was fifty percent of the cost even though being aware it was not designed for human utilization .

In 2004, as a number of people became paralyzed at the hands of that phony junk, the FDA’s input has contributed to 31 arrests as well as 29 convictions of people marketing and advertising the false Botox. In addition to her prison sentence, former doctor Rothenberg will need to pay off more than $98,000 in restitution to clientele and may not reinstate her revoked Texas medical license.

The circumstance of Gayle Rothenberg is not any different than the example of Laurie D’Alleva, the other fine resident of Tx charged with selling fake Botox. Thus far this instance has yet to be prosecuted .

The prevalent similarities between the two are that both of these people appeared to be inspired by greed to risk individuals for economic gain. Laurie’s scenario is particularly intriguing to me based on opinions posted on Medical Spa MD. Here is an individual that appears to be deemed by her clientele as a “business person” who was performing “good service” for consumers which believed that Botox Cosmetic had been too expensive due to the fact greedy MDs were charging too much for their Botox. Even while Laurie seems to be viewed by many as some nurturing individual helping to make Botox reasonable to the public, public discourse about Dr. Rothenberg is somewhat the reverse. Responses such as “5-1/2 months? Justice is not only blind, it's stupid. (and maybe corrupt) “ and “That sentence is not even one day of confinement for every defrauded patient!.” I think the same option as the above several remarks, but precisely why is public sentiment different with these two con-artists? Could it be due to the fact one may be a MD and one is not?

On my own, I find it relatively unacceptable that the buying price of Botox has doubled since its introduction. I was really excited as soon as Dysport became available due to the fact I imagined that Dysport should be 50 percent the price and might drive the price of Botox downward so extra patients can afford it. Sadly, that hasn't been the situation. While MDs and medical spas must pay much more for Botox, and so do the clients. These kinds of raising prices allow persons like D’alleva and Dr. Rothenberg to find shady Botox they can buy at a more cost-effective price in order to create a larger profit while sacrificing patient safety. d’Alleva’s “botox” price was probably pennies on the dollar, while a doctor's cost for Botox can be now at $600 for each container.

Eventually a different business selling Botox may come along, secure Food and Drug Administration endorsement and push the price of Botox to a affordable price for physicians to be able to order for their patients. Till then, brace for more Laurie d’Allevas and Rothenberg’s to come along.

First posted on Medical Spa MD: The Price Of Fake Botox

Posted via web from Medical Spa RX: Wholesale Botox

Medical Spa MD

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From: Medical Spa MD <MedicalSpaMD@gmail.com>
Date: Fri, Apr 16, 2010 at 2:12 AM
Subject: Medical Spa MD
To: medicalspamd@gmail.com

http://www.medicalspamd.com/the-blog/)" target="_blank" style="color: rgb(136, 136, 136); font-size: 22px; font-family: Arial,Helvetica,Sans-Serif; font-weight: normal; text-decoration: none;">Medical Spa MD

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Effective Link Building Strategies to Increase Your Medical Spa's SEO Posted: 15 Apr 2010 01:46 PM PDT If you are new to "link building", it really isn't as hard as it seems. Basically, link building is just a link from another website back to your own medical spa or laser clinic. The more back links your site has, the higher it will rank on the major search engines. Link building can be very time consuming, but the FrontDesk SEO tool can really help you go out there and find the sites you should be listed on. This saves you a tremendous amount of time. Because you will be resubmitting the same text over and over again, make yourself a document that you can keep all of your submission text on. This should include your Page Title, your website's URL address, a brief description of your practice, and important keywords. Website submissions also ask for a name of the submitter and email address. I would suggest setting up a email address with Google or Yahoo, one that you only use for submissions, this way your personal email won't become inundated with confirmation and/or spam emails as a result of your submissions. View: 5 minute video introduction to linkbuilding and SEO There are several types of link building methods you can do. Some are just basic data submissions, and some are blog and article submissions. I will describe the differences amongst the major link building methods: Article Submission There are directories on the web designed just for submitting articles and some for writing blogs. When you submit something you wrote about your practice or even a particular therapy you offer, you can attach hyperlinks to keywords in your article that direct the reader back to your website. Some quality sites are Squidoo, Hubpages, Blogger, and Wordpress.com. Let me show you how this works with just one line taken from a blog I wrote on my own blogpost: "It's your body and you do have to be careful of who you choose to perform your laser lipo procedure. While no physician can have a 100% satisfaction rate, don't be afraid to ask questions about how long a physician has been performing these procedures, who they trained with, how many procedures do they perform a month, and also if they have any satisfied patients you can chat with. Also, it's important to ask to see a before and after photo book with their patients, and not someone else's." By choosing a keyword you think your reader would be interested in, you can immediately direct them right to that page on your website with the hyperlinks. Google considers a "Yahoo Directory" link as a quality back link. Unfortunately, they charge an annual fee of $300. It may be worth submitting to; however, there is no guarantee from Yahoo Directory that your site will be accepted. Directory Submission DMOZ is a directory worth submitting your site to. DMOZ is an Open Directory Project (ODP) mainly known as DMOZ which stands for "directory.mozilla.org" and is owned by Netscape. While DMOZ can substantially increase your SEO ranking, it's tough to receive their approval and the entire process could take months. If you are fortunate enough to receive their approval, many smaller directories use the DMOZ directory categories so if you can become listed with DMOZ this would mean you would also become listed on many other web directories as well. There are other major directories you can submit to such as the BOTW (Best Of The Web) directory ($99/year or $299/permanent). Social Bookmarking Social bookmarking is changing in it's effectiveness all the time. In social bookmarking websites, users save links publicly (not personally on their own computers) to web pages that they want to store and/or share with others. Usually, these bookmarks are shared within an individual "group" someone may subscribe to (such as "Laser Hair Removal"). You can add descriptions to your bookmarks in the form of metadata, or meta tags, so that other users can understand what the content is of your bookmark without having to download it beforehand. Different types of "descriptions" can include comments or even reader's votes (favorable or not - like on YouTube or Digg). Again, FrontDesk SEO makes this process relatively easy. Blog Commenting MedicalSpaMD is a blog and, like most blogs, it is highly susceptible to spammers like we have all seen and Jeff so diligently tries to eliminate on a daily basis as it can be a true nuisance for people like us who use this site as a valuable tool for your practices. If you want to find blogs to participate in and comment on, try to find quality blogs that are related to what you do as a profession. Again, FrontDesk SEO can help with this. And when you add your comments, try to make them content-relative because not only do your comments add value to the blogpost in general, they also have greater chance of staying on the blogpost with a link back to your website. Press Releases Press Releases have worked well for me, and I'm not too proud to say that I didn't write the ones that really worked. There are a lot of good and bad example press releases out there and I am no exception. Writing a quality press release is an art and, frankly, I don't have the talent for them and pay someone else to do it. Let me give you an example of my own good and bad press release experiences. While this press release still continues to give my website hits, all it is is words: Paula's Bad Example Now look at the one I paid Fran Acunzo from Acara Partners to do for us. It includes a photo, links and even video: Paula's Good Example If writing a good press release including videos and back links is not your forte, then it's worth it to farm it out. Just writing a good press release is half the battle. Submitting it to the right press release agencies that will index it effectively for you is the other half. Social Media Sites Social Media sites such as Facebook, Twitter, Flickr and YouTube work very well by providing quality and relevant back links to your site that all the major search engines love. So, this is back linking in a nutshell and we can really go deeper into the categories, but I fear you will become bored or even glassy-eyed if you're not a geek like me. So if you don't have someone out there performing these activities for you and you really are serious about your web presence, you really might want to take a look at FrontDesk SEO and see what it can do for you. Just remember, building links doesn't increase your website's internet presence overnight. It does take some time, like my good friend Jeff keeps reminding me! In a world of available "instant results", it's hard to be patient sometimes!

Medical Spa MD: Partnership updates Posted: 13 Apr 2010 01:46 PM PDT I wanted to post a quick update about how our Select Partner Program works since we've got a number of new Partners that are about to launch. Medical Spa MD allows premier technology, product, and service providers who sell to the cosmetic medical industry to partner with Medspa MD and provide discounts or special marketing opportunities to our Members. Select Members are able to list their product or service on this site as well as making it available directly to Medical Spa MD Members by including it in our direct to member newsletter and promotions. Members receive tremendous savings and exceptional support, backed up by Medical Spa MD and access to our active community forums. This program has been so succesfull that we've had a great deal of trouble keeping up with the number of companies who would like to be included. But we're trying. In fact there will be a number of new companies launching in addition to our current Partners. Before that happens I wanted to outline how our Select Partner Program works and encourage everyone who's not yet given one of our Partners a try, to do so. We've also changed the main navitation above to give easier access to our Partners, so Members can access current and special offers easier. Here are some of our current Partners. We'll be announcing more Select Partners and deals for our Members in the next few weeks that include Sciton, Healthy Aging Magazine, Freelance MD and others. I'll be going through this in detail with each Partner but I wanted to provide this quick overview.     MedicalSpaRx.com is a leading international wholesaler of pharmaceuticals and medical devices that supplies lower pricing to its clients than they would receive from their local distributor. Medical Spa RX is able to offer these products to Medical Spa MD members worldwide by leveraging the power of this incredible community.   Frontdesk SEO software makes anyone an expert. Our simple step by step search engine marketing work flow and processes let anyone run your entire internet marketing website's visibility campaign and build your in just 5 minutes a day. Or outsource it to our experts. Run a FREE SEO website report here!   Shine Teeth Whitening gives every aesthetic practice a way to participate in revenue and profit of the burgeoning $300M teeth whitening industry with no training and no equipment required. Shine is an outsourced lab that provides custom teeth whitening kits and professional strength whitening products.   Only Medical Spa MD Select Partners are allowed to display this badge.   IPL & laser technology companies, service providers, publications, content providers and other businesses that sell to cosmetic medical practices and medical spas are partnering with Medical Spa MD to gain access to the tremendous buying power of our physician community. And our Members get special pricing and the trust that comes from the fact that Medical Spa MD stands behind every Select Member. What makes a Medical Spa MD Select Partner? Amazing Products & Services our Members want: To be included as a Medical Spa MD Select Partner, there has to be real value available to our world-wide community. Exclusive Member Pricing: All Select Partners offer reduced, exclusive pricing to Members. In some cases our Select Members will build out entire new websites to keep this pricing from their existing clients. Fantastic Customer Service: Select Partners must provide exceptional customer service to Members. Medical Spa MD is an active community and Members can complain directly to us. Transparency: While we consider our Select Partners as just that, partners, our reputation comes first. When our Members buy from a Select Partner they know that we're standing behind that business. Become a Medical Spa MD Select Partner. If you meet the above criteria, let Medical Spa MD help you make the most of your marketing efforts. Consider joining the Medical Spa MD Select Partner Program — a way for you to access our incredible physician community. Or propose your own creative plan for partnering with Medical Spa MD. Apply here.

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Posted via email from Laser Treatment MD

Safer Plastic Surgery

Safeguards For Your Simple Cosmetic Medical Treatment

The days are gone when plastic surgery was only for the rich and famous as well as being something that you had to hide under the floor boards. Now, it’s appreciated and even in vogue to get plastic surgery. Individuals do it for many factors - to help feel good about themselves, to get rid of some form of medical problem, or just to shed weight expediently. What ever the reason why, it is critical for you to agree to common health and safety procedures since even though it’s cosmetic, any hazards are certainly not. So until you consent to alter your physical appearance, here is just what you need to do:

Locate a licensed surgeon: The most beneficial thing to consider in plastic surgery isn't the fee; it’s precisely how knowledgeable your surgeon is. You’re getting this since you would like to enhance your physical appearance, and it is solely having a highly regarded and proven physician that can you make sure that the outcomes are as anticipated. So even should you are required to fork out a lot more, pick a physician who is certified and capable to do aesthetic surgery as well as someone that has experience within the specific surgery that you're interested by.

Insist on a comfortable office: Cosmetic surgery is like every medical procedure in that you'll be under the effect of anesthesia and you'll go through blood loss. Consequently, just in case anything at all goes wrong, it is ideal to have your surgical treatments conducted at a hospital at which crisis care can be obtained over a 24x7 basis. But if the procedure will be scheduled at a private aesthetic surgical practice, find out about healthcare services which are near by and where you possibly can get urgent care .

Stick to guidelines: And finally, it is very important to stay within your doctor’s guidance before and following the treatment. You could have to stop smoking cigarettes and/or stop specific drugs (if you’re on prescription medications). Additionally, after the procedure is conducted, you might be in a reasonable amount of discomfort, but seek advice from your physician before you decide to commence taking painkillers by yourself. It may very well be a while before you begin witnessing benefits, notably with liposuction and other surgical treatments performed on the facial skin, so you must be patient. You may also be required to undertake physiotherapy in some cases, so check with a medical expert in order to give you all the information prior to deciding to sign on the dotted line.

It may very well be cosmetic, but the perils exist simply because it’s surgery in the end. But if you ever take on the essential safeguards plus stick to recommendations, there’s no need to worry about aesthetic surgery.

By-line: The guest article is written by Teresa Jackson, she writes on online nurse practitioner school.

Posted via email from Laser Treatment MD

Outsource SEO Software

Search engine optimization is more than half the battle in marketing your website and getting the incremental traffic increases that come along with it.. search engine marketing expert organization (sempo) defines SEO as the process of editing a website's articles and code in order to improve awareness within one or a lot more search engines. different techniques are used by a website administrator to help increase their rankings in natural listings by making it 'easy' for search engines to be able to identify what the site's about, and decide how 'valuable' the content is to someone who's searching for information on that topic. SEO activities can also be divided into two broadly designated categories: on-site (SEO) and off-site (SEM).

Some of the modifications you'll want to look at using DIY SEO software might include:

 * Editing html titles, h1 tags, and information to include search phrases that describe your item or service to the search engine and its readers.
 * Writing keyword-rich meta data to truthfully reflect the material that is visible to the search engine and its readers.
 * Changing and optimizing your alt attribute tags for all of your images.
 * Including quality anchor text in you hyperlinks (anchortext is the words or phrases used to link to a page)
 * Editing site architecture or internal linking structure to raise usability for readers that enter through search engines.
 * Delete duplicate contentand check for broken links/page errors - duplicate content and crawling errors can affect your ability to rank well in search engines.
 * Creating a clean sitemap.

Off-site SEO (search engine marketing) includes activities outside of what occurs on your site to help boost your search engine rankings. these techniques typically take time and effort, and off-site SEO is an ongoing process. some of these search engine marketing activities include:

 * Distributing your sites feed to applicable no cost and compensated directories
 * Soliciting links from affiliated websites
 * Social book marks
 * Article and press release advertising and marketing
 * Promoting through social networks
 * Becoming an dynamic discussion board member
 * Commenting In different pertinent web sites (laser clinic or medical spa blogs if you're a plastic surgeon for example.)

You'll be executing a quite a bit of link building.

So,how does a search engine 'rank' a site and decide what order to list them in? essentially, links are the "currency" belonging to the web. each link acts as a 'vote' for a site, as far as the search engine sees it. now, it should be said right away that even more links doesn't necessarily equal better ranking. the reigning cliche here is "quality over quantity."

You'll hear a lot when it comes to search engine marketing and link building, but often keep in mind that it takes time. some things to aim for when building link popularity for SEM:

 * High pagerank
 * Sites/pages that are extremely applicable to your webpage or the page being linked to
 * Quality anchor text that is relevant and/or contains keywords
 * Few other links

Using this 'voting' system, there are Lots of ways to campaign for a vote, and you won't at all times have command over the niche sites that link to you, the anchor text used or where your hyperlink is placed. the best links reside on high pagerank sites and are surrounded by appropriate content, have few Hyperlinks on the web page and use appropriate anchor text. each search engine counts these types of 'votes' differently, and consequently, your position might never be identical from one search engine to another.

And that's not all. A link can have more value depending on the pagerank of a site, the number of links on that page, and whether or not the content is related. a link from ibm.com or amazon.com will carry much even more weight than some unknown site that doesn't have any 'authority'. 1 link among 5 will carry more heft than 1 link among 100. A link to a 'save the turtles' site from a blog post about the turtle life cycle will give more weight than the Identical hyperlink from a 'going green' blog.

What you should learn about website recognition in respect to outsource SEO search engine marketing is that more, higher quality links will begin to bring up your clout in the serps; thus giving you more coverage, greater traffic, more prospects and more revenue!

Posted via email from Freelance MD

Internet Marketing & Your Laser Clinic

By Mai Black

Is click fraud costing your medical spa? If you're one of the tens of thousands of cosmetic medical practices, laser clinics and med spas advertising online with Google Adwords or Yahoo, don't be surprised to find that at least some of the money you're paying every month is sucked out of your marketing fund by click fraud.

The scam of "click fraud" began in the early days of the internet's popularity with software programs that automatically surfed Web sites to increase traffic figures. This led companies to develop policing technologies touted as antidotes to the problem. (Some marketing executives estimate that up to 20 percent of fees in certain advertising categories continue to be based on nonexistent consumers in today's search industry.)

Don't think it's already happening to your skin clinic, med spa or laser clinic? It is. Here's a quote from Michael Caruso, CEO of click fraud services vendor ClickFacts in an interview:

"In particularly fraud prone verticals such as finance, class action lawsuits and medical, we see click fraud rates in the 30 to 45 perecent range. These are all categories that see high keyword pricing in the auction model. That makes them particularly tasty for click fraud artists. If you can make more money from the dark side than the light side of search, there are plenty of people who will take advantage. Plus, it's not even technically illegal yet."

There are two ways that your skin clinics and medical spas marketing budget is losing to click fraud:

First: competitors who see your ad simply click on it, draining your advertising dollars. Second; click fraudsters set up 'affiliate' sites are set up that run your ads where they are clicked on by bots or employees. These sites are the most damaging since you're paying for every click without any return. Click fraud around skin clinics, med spas or laser clinics can be very lucrative since dermatology or plastic surgery clinics are becoming such a competitive market and the payment per click can be as high as $4-5.

Unfortunately, to keep your laser clinics budget safe you have very few tools. (Google just gave advertisers $90 million to compensate for click fraud as the result of a class action suit but you can bet they're not that Google's not interested in your individual account. Especially since they're making money from click fraud when your ads are clicked on.)

Start by limiting your skin clinics exposure. If your dermatology or plastic surgery clinic is still running an Adwords or Yahoo campaign, they allow you to limit the maximum amount you spend in a day. Take advantage of this feature by limiting your maximum cost to what you can afford to spend. You can also look for the tracks of click fraud by examining the reports you might have available to you. Multiple clicks coming from the same IP address are a sure sign of fraud.

Malaysia has become such a haven for click fraud 'sweat-shops' that clicks generated there are completely discounted and Malaysian accounts for Adwords or Overture are not granted.

If you're going to run ppc ads, protect your skin clinic, med spa or laser clinic. You can be sure that you're the only one trying to.

About the Author:

Botox from Canada is offered by MedicalSpaRX.com, a cosmetic medical community of Plastic Surgeons, Cosmetic Dermatologists, and Aesthetic Physicians with more than 4,500 physician members world wide. Medical Spa RX hosts discount Juvederm from Canada buying options for Members of MedicalSpaMD.com.

The Facts About Tummy Tucks

By Enrique Castillano

Is your stomach a trouble area? Is going on a diet and exercising not working at all to fix it? Were you formerly overweight and the weight loss resulted in excess skin? If any of this is true, then tummy tucks could be answer.

Tummy tucks are called an abdominoplasty in medical terms. It is a cosmetic surgical procedure that many people get so they can lose the excess skin or fat from the stomach. It is the only choice for people that were overweight and need the extra skin to be taken off completely.

Before you decide to have it done, be sure to check the history of the plastic surgeon. See the extent of the time they have been in practice and whether they have had lawsuits or complaints filed against them. Also, check out the details on their certification. It is important to check when picking out a surgeon because you will be trusting your life to them during surgery.

You must undergo a consultation before having it done. At this time, you will address questions such as the reason you want the surgery and what you expect out of it. All allergies and medical conditions must be disclosed to the surgeon along with information on any medications you are taking.

The procedure begins with anesthesia and then the incisions. After it is complete, the incisions will be closed. You will probably be put on medication after surgery while in recovery. Be aware there are risks involved that can occur after surgery. Some of them are scarring, bleeding, infection, blood clots, skin discolorations, swelling, asymmetry, loose skin, pain, and nerve damage.

So if tummy tucks are something you want to get, remember to be safe and do research. Any surgical procedure must be carefully thought about because there are risks. Do not rush the decision and be thoughtful.

About the Author:

Enrique Castillano also writes about Cosmetic Surgery for Spanish Language websites including Cirugia Estetica and Implantes

Botax Part 2

I was just reading the text of the proposed changes to the Healthcare reform bill. Hidden in the middle of dozens of pages is this gem:

IN GENERAL.—There is hereby imposed on the sale of any taxable medical device by the manufacturer, producer, or importer a tax equal to 2.9 percent of the price for which so sold.

Well guess what, people - Mr. Obama & company may have backed off on the 10% cosmetic surgery tax, but he's still sticking it to you with a 2.9% tax on implants and surgical supplies.  It would also increase the cost of lasers, liposuction equipment, and many other surgical and anesthesia supplies we all use.

That's in addition to the additional 3.9% tax you'll be paying for any profit on investment income. So, if you invested and "saved your pennies" like an honest, hard-working American, you might be penalized up to 6.8% for having cosmetic surgery!

This tax also would apply to pacemakers, stents, heart valves, cataract lenses, artificial hip & knee implants, motorized wheelchairs, and implantable defibrillators. As if these things weren't expensive enough! It's the "Son-of-Bo-tax".