From: Medical Spa MD <MedicalSpaMD@gmail.com>
Date: Fri, Apr 16, 2010 at 2:12 AM
Subject: Medical Spa MD
To: medicalspamd@gmail.com
http://www.medicalspamd.com/the-blog/)" target="_blank" style="color: rgb(136, 136, 136); font-size: 22px; font-family: Arial,Helvetica,Sans-Serif; font-weight: normal; text-decoration: none;">Medical Spa MD |
| Effective Link Building Strategies to Increase Your Medical Spa's SEO Posted: 15 Apr 2010 01:46 PM PDT If you are new to "link building", it really isn't as hard as it seems. Basically, link building is just a link from another website back to your own medical spa or laser clinic. The more back links your site has, the higher it will rank on the major search engines. Link building can be very time consuming, but the FrontDesk SEO tool can really help you go out there and find the sites you should be listed on. This saves you a tremendous amount of time. Because you will be resubmitting the same text over and over again, make yourself a document that you can keep all of your submission text on. This should include your Page Title, your website's URL address, a brief description of your practice, and important keywords. Website submissions also ask for a name of the submitter and email address. I would suggest setting up a email address with Google or Yahoo, one that you only use for submissions, this way your personal email won't become inundated with confirmation and/or spam emails as a result of your submissions. View: 5 minute video introduction to linkbuilding and SEO There are several types of link building methods you can do. Some are just basic data submissions, and some are blog and article submissions. I will describe the differences amongst the major link building methods: Article Submission There are directories on the web designed just for submitting articles and some for writing blogs. When you submit something you wrote about your practice or even a particular therapy you offer, you can attach hyperlinks to keywords in your article that direct the reader back to your website. Some quality sites are Squidoo, Hubpages, Blogger, and Wordpress.com. Let me show you how this works with just one line taken from a blog I wrote on my own blogpost: "It's your body and you do have to be careful of who you choose to perform your laser lipo procedure. While no physician can have a 100% satisfaction rate, don't be afraid to ask questions about how long a physician has been performing these procedures, who they trained with, how many procedures do they perform a month, and also if they have any satisfied patients you can chat with. Also, it's important to ask to see a before and after photo book with their patients, and not someone else's." By choosing a keyword you think your reader would be interested in, you can immediately direct them right to that page on your website with the hyperlinks. Google considers a "Yahoo Directory" link as a quality back link. Unfortunately, they charge an annual fee of $300. It may be worth submitting to; however, there is no guarantee from Yahoo Directory that your site will be accepted. Directory Submission DMOZ is a directory worth submitting your site to. DMOZ is an Open Directory Project (ODP) mainly known as DMOZ which stands for "directory.mozilla.org" and is owned by Netscape. While DMOZ can substantially increase your SEO ranking, it's tough to receive their approval and the entire process could take months. If you are fortunate enough to receive their approval, many smaller directories use the DMOZ directory categories so if you can become listed with DMOZ this would mean you would also become listed on many other web directories as well. There are other major directories you can submit to such as the BOTW (Best Of The Web) directory ($99/year or $299/permanent). Social Bookmarking Social bookmarking is changing in it's effectiveness all the time. In social bookmarking websites, users save links publicly (not personally on their own computers) to web pages that they want to store and/or share with others. Usually, these bookmarks are shared within an individual "group" someone may subscribe to (such as "Laser Hair Removal"). You can add descriptions to your bookmarks in the form of metadata, or meta tags, so that other users can understand what the content is of your bookmark without having to download it beforehand. Different types of "descriptions" can include comments or even reader's votes (favorable or not - like on YouTube or Digg). Again, FrontDesk SEO makes this process relatively easy. Blog Commenting MedicalSpaMD is a blog and, like most blogs, it is highly susceptible to spammers like we have all seen and Jeff so diligently tries to eliminate on a daily basis as it can be a true nuisance for people like us who use this site as a valuable tool for your practices. If you want to find blogs to participate in and comment on, try to find quality blogs that are related to what you do as a profession. Again, FrontDesk SEO can help with this. And when you add your comments, try to make them content-relative because not only do your comments add value to the blogpost in general, they also have greater chance of staying on the blogpost with a link back to your website. Press Releases Press Releases have worked well for me, and I'm not too proud to say that I didn't write the ones that really worked. There are a lot of good and bad example press releases out there and I am no exception. Writing a quality press release is an art and, frankly, I don't have the talent for them and pay someone else to do it. Let me give you an example of my own good and bad press release experiences. While this press release still continues to give my website hits, all it is is words: Paula's Bad Example Now look at the one I paid Fran Acunzo from Acara Partners to do for us. It includes a photo, links and even video: Paula's Good Example If writing a good press release including videos and back links is not your forte, then it's worth it to farm it out. Just writing a good press release is half the battle. Submitting it to the right press release agencies that will index it effectively for you is the other half. Social Media Sites Social Media sites such as Facebook, Twitter, Flickr and YouTube work very well by providing quality and relevant back links to your site that all the major search engines love. So, this is back linking in a nutshell and we can really go deeper into the categories, but I fear you will become bored or even glassy-eyed if you're not a geek like me. So if you don't have someone out there performing these activities for you and you really are serious about your web presence, you really might want to take a look at FrontDesk SEO and see what it can do for you. Just remember, building links doesn't increase your website's internet presence overnight. It does take some time, like my good friend Jeff keeps reminding me! In a world of available "instant results", it's hard to be patient sometimes!
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| Medical Spa MD: Partnership updates Posted: 13 Apr 2010 01:46 PM PDT I wanted to post a quick update about how our Select Partner Program works since we've got a number of new Partners that are about to launch.Medical Spa MD allows premier technology, product, and service providers who sell to the cosmetic medical industry to partner with Medspa MD and provide discounts or special marketing opportunities to our Members. Select Members are able to list their product or service on this site as well as making it available directly to Medical Spa MD Members by including it in our direct to member newsletter and promotions. Members receive tremendous savings and exceptional support, backed up by Medical Spa MD and access to our active community forums. This program has been so succesfull that we've had a great deal of trouble keeping up with the number of companies who would like to be included. But we're trying. In fact there will be a number of new companies launching in addition to our current Partners. Before that happens I wanted to outline how our Select Partner Program works and encourage everyone who's not yet given one of our Partners a try, to do so. We've also changed the main navitation above to give easier access to our Partners, so Members can access current and special offers easier. Here are some of our current Partners. We'll be announcing more Select Partners and deals for our Members in the next few weeks that include Sciton, Healthy Aging Magazine, Freelance MD and others. I'll be going through this in detail with each Partner but I wanted to provide this quick overview.
Shine Teeth Whitening gives every aesthetic practice a way to participate in revenue and profit of the burgeoning $300M teeth whitening industry with no training and no equipment required. Shine is an outsourced lab that provides custom teeth whitening kits and professional strength whitening products.
Only Medical Spa MD Select Partners |
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