Tuesday, November 24, 2009

Reconstructive Plastic Surgery Not Likely Among Certain Races?

Less-acculturated Latinas with breast cancer are less likely to have reconstruction surgery after a mastectomy, say researchers at the University of Michigan Comprehensive Cancer Center.

Amy Alderman, MD, MPH, assistant professor of plastic surgery at the U-M Medical School and lead author conducted a study to examine trends in breast reconstruction among different races, including white women, African-American women, and Latina women. The group of Latina women was further divided into women who were either highly acculturated into American society or less acculturated.

After looking at 806 women who were treated for breast cancer, researchers found 41% of white women and 41% of highly acculturated Latinas underwent reconstruction, while only 34% of African-Americans and 14% of less acculturated Latina did.

The study authors found that the lagging reconstruction rates did not correlate to lack of interest. More than half of the less-acculturated Latinas said they would have like more information about breast reconstruction.

When patients' satisfaction with their surgery was measured, the highest satisfaction rates were among white women who were satisfied with their treatment (94%) compared with the lowest rate, 56%, among less-acculturated Latinas who did not receive reconstruction.

Furthermore, this group was also less likely to report that their surgeon explained breast reconstruction, and they were less likely to be referred to a plastic surgeon than the other racial groups. The study also showed similar trends for African-American women, although the most significant data was among the less acculturated Latinas.

“Reconstruction is important to these women, but significantly more of the less-acculturated Latinas did not know how to get it. It suggests significant unmet needs for this vulnerable group. They have a desire for reconstruction, but no one's telling them about it,” Dr Alderman suggested.

The study authors suggest that more efforts be made to present breast reconstruction options to all patients, including those who speak only Spanish. Further research is planned to understand how language and other cultural issues affect whether women receive breast reconstruction.

Posted via web from Laser Treatment MD

Venezuelans Borrow for Plastic Surgery

Unfazed by a recession and rampant inflation, image-conscious Venezuelans show no signs of cutting back on the facelifts, liposuction, and breast augmentation that have become de rigueur beauty treatments.

"There is never a question of not doing it, but of how you can do it. We all want to get everything done," said Helen Patino, a 37-year-old former model who had her first breast augmentation when she was 21 and her third about three months ago.

Venezuela's inflation is the highest in Latin America, up more than 20 percent in the first 10 months of this year and the South American nation is in recession after a five year boom.

Hard times may even encourage cosmetic procedures as people look for ways to lift their spirits, with many dipping into savings or taking on debt to get operations, surgeons say.

"The financial crisis has spurred people to spend more on themselves ... to console themselves in this crisis. I have not seen demand diminishing," said Peter Romer, a plastic surgeon in Caracas.

For Iris Delgado, a 57-year-old dental technician, a lack of funds was not an obstacle to getting a recent eyelid tuck.

"With the economy, one has to make sacrifices, because you don't have the money. So, you get it from credit cards, from family and you pay for it," said Delgado, who borrowed 7,000 bolivares -- about $3,250 -- for the procedure, a move she saw as a hedge against inflation in plastic surgery prices.

Like Delgado, many go into debt to finance plastic surgery, according to those in the industry.

"It's an investment that people make and they look for money everywhere," said Romer, adding that one of his patients moved into a smaller apartment to get a makeover and another traded her car for a facelift.

Leoncio Barrios, a social psychologist at the Central University of Venezuela, said such stories are the exception. "The majority of middle and lower-income women do not have property to sell or the capacity to save," he said.

Posted via web from Laser Center

Plastic surgeons get Botox too

I've always wondered if doctors are more or less apt to seek treatment for medical conditions. Well, when it comes to plastic surgery, the doctor is often the patient, a new study finds.

In a survey of 276 members of the American Society of Plastic Surgeons, 62 percent said they had gone under the knife for at least one procedure. Most receive minimally invasive procedures such as laser hair removal chemical peels and Botox -- no word of whether they throw Botox parties. A third had gone under a surgical procedure, with liposuction being the most common.

Women surgeons were more likely than men to have cosmetic surgery. The study about the survey -- appearing in the December issue of Plastic and Reconstructive Surgery -- suggests they can be an asset to patients who are trying to decide which kind of reconstructive surgery to receive.

It would be interesting to know if laser clinics and medical spas see an up-tick in treatments like Thermage, Fraxel, laser treatments or filler injections between female and male plastic surgeons. I'd certainly guess that laser hair removal and photofacials are more common among female docs running skin clinics.

Monday, November 23, 2009

How to run your medical spa or laser center in turbulent times.

medical spa good timesIf you’re involved with or own a medical spa, this question is no doubt on your mind.

In this article, I will give you several tips and tools to evaluate your laser centers culture and operations, so you can successfully navigate any economic downturn… And live to sell another day when the inevitable upturn comes around.

What is the Passion and Purpose of Your Medical Spa?

You reap what you sew. When you engage proactively and passionately in your business you will undoubtedly be successful and see your practice expand. It helps to articulate your passion for your medical spa.

At Assara Laser, our passion is to “help clients look and feel great, not fake.”

Why the Recession Drastically Affects Your Laser Clinics Bottom Line

You’ve probably noticed that generating revenue is not as easy as it once was. There are myriad reasons for this; from the decline in disposable income, to unemployment hitting record highs and tanking real estate valuations. As if these facts were not bleak enough, credit markets are virtually frozen so business owners are finding it nearly impossible to obtain small business loans and lines of credit. Refinancing current loans has become difficult for small businesses.

In short, we're operating in the perfect storm.

Accepting Reality and Responsibility Today

The easy way out is to close up shop and blame the recession. This will not help you going forward, it will not pay your devoted employees their wages, and most of all, it will not help your clients “look and feel great, not fake.” So, accept responsibility. 

The hardships of the recession create a fact-pattern, problem to be solved; not a reason for failure. To paraphrase Michael Jackson, start, first, with the man in the mirror. Think about the following questions. And pay attention - there will be homework at the end of this article!

Finding Your Medspas Winning Competitive Difference?

Let’s be honest. The quality of your laser clinc's treatments are probably not drastically better than that of your competitors. The proprietary equipment and IPL or laser systems (Thermage, Fraxel, Titan) that you use are, for the most part, available to the competitive skin clinic market at large.

You may believe (and tell clients) that your microdermabrasion treatments are better because you use a diamond-tipped wand or aluminum oxide crystals. You may think that your IPLs or laser hair removal treatments are better because you use cryo-cooling or because you use chilled air cooling, or because you use a diode laser or because you use alexandrite lasers . . .

BUT . . .

Step in to your clients' shoes. To them, the bells and whistles of your Thermage or Fraxel device don't matter. Your clients already expect expert advice and cutting edge cosmetic lasers, IPLs and skin tighening equipment, so merely meeting this fundamental requirement is not a winning competitive difference.

What does matter to your clients are presentation, client interaction, customer service, reliability and consistency. Consider this carefully.

What is each of your medspas clients worth? 

At Assara Laser, one of the most popular packages is our $449 per month Unlimited Laser Hair Removal Program. On average, a client that signs up for this program will remain a member of the Program for 7 months, depending on the results they wish to achieve. How much is a single unlimited client worth to us?  A client in the program for 7 months, making a monthly payment of $449 is worth $3,143. For many laser clinic owners, a single laser hair removal client is worth more than a home mortgage payment!

Do you treat every single potential laser treatment client that contacts your laser clinic as if they’re worth $3,000?

What is your time and effort worth?

Before my partners and I built Assara Laser, I was an attorney. I still practice corporate law as a labor of love, when a friend or business contact has an exciting deal. I normally discount my rate to about $400 per hour, as law isn’t my primary source of income. 

Assume an hour of your time is worth $400.  Assume further that, every time your customers complain, you are willing to give a discount, or a free treatment and that, collectively, free and discounted treatments account for a 20% loss in your revenue. To make up for this lost revenue, how much more work do you have to do? 

Well, let’s add 20% to your 10 hour day, which now makes it a 12 hour day. If your annual sales are say $1,000,000 per year, you’ve lost $200,000. This translates into 500 hours more of work you must do to bring your revenue back to status quo!

Is there a big difference between a day that starts at 9:00 a.m. and ends at 7:00 p.m. versus ending at 9:00 p.m.  You betcha there is!  Is there a big difference between a loss of $200,000 and a loss of zero. You betcha there is!  And these differences drastically affect your quality of life.

How Do You Avoid Mistakes?

Mistakes are costly. A happy client is worth more than $3,000, and will likely refer business, the best and cheapest form of marketing. A single angry client will result in you working 2 hours more per day for the following seven work days, and will possibly diminish your reputation by badmouthing your medspa. 

A lot of people think excellent customer service means free treatments. It doesn’t. Excellent customer service means delivering what you promise. You know the limitations and effectiveness of your treatments so promise only what you can deliver and do it consistently, with a smile on your face!

Posted via web from Laser Treatment MD

Sunday, November 22, 2009

Plastic Surgery in China

Su Huiqing, 32 shows the cut lines drawn for a liposuction procedure to be carried out at a plastic surgery hospital in Fuzhou in southeastern China’s Fujian province. Plastic surgery has become commonplace practice in China as a quick fix solution to looking more beautiful or losing weight. Su became obese after years of taking hormones to treat an illness. She now weighs 150kg and plans reduce her weight to 75kg in a year.

Posted via web from Laser Center

Botox Tax? Health care fight swells lobbying.

Companies and groups hiring lobbying firms on health issues nearly doubled this year as special interests rushed to shape the massive revamp of the nation's health care system now in its final stretch before Congress.

About 1,000 organizations have hired lobbyists since January, compared with 505 during the same period in 2008, according to a USA TODAY analysis of congressional records compiled by the nonpartisan CQ MoneyLine.

Overall, health care lobbying has increased, exceeding $422 million during the first ninth months of the year, according to the Center for Responsive Politics, which tracks money in politics. That's more than any other industry and a nearly 10% jump over the same period in 2008. The center's Dave Levinthal said the frenzy of new lobbying activity makes financial sense.

"If lobbying didn't work, people wouldn't do it," he said.

Botax coming to a medical spa near you.

Posted via web from Medical Spa RX: Wholesale Botox

Medical Spa + Plastic Surgery Marketing Video


Here's a decent video on handling challenging patients over the phone. Try Freelance MD if you're looking for medical spa or plastic surgery marketing and advertising.

Saturday, November 21, 2009

Cynosure used hair removal lasers: Medical Spa MD

Cynosure laser: Medical SpaBuying used cosmetic lasers can be tricky.

For those of you that have had problems with Cynosure there is help, for those that do not or have not had problems you are lucky.  Not all of Cynosure service department is bad, there are a few good technicians and some that are just there for a job. 

Cynosure hair removal lasers are very good if maintained properly.  There are few things that you must be aware of:

  1. Flash lamp pulses on the Cynosure: Do not go over 1 million on the yag and 750,000 on the alex.
  2. Keep track of your voltage: Do not run the laser over 820v, this could lead to pump chamber failures and blown power supplies.  These will be very expensive repairs.
  3. Inspect your hand pieces every time you use them, making sure that there are not large pits and / or burn spots inside.  Keep your windows clean and change frequently.  If your hand piece is getting hot during use, then you have problems with it, and the hand piece needs to be checked.

If you are thinking of having your Cynosure laser service by a third party company, just remember not everyone can work on them, even some of the manufacture’s technician have problems working on them. There are many after market parts available as well but you get what you pay for. Would you take your Mercedes to Bob’s Auto for service?  I know of only a couple technician outside of Cynosure who can repair them.  We make sure that you get what you would expect from the manufacture.   

If you are thinking of purchasing a used Cynosure laser or other cosmetic laser, please have a technician that knows the laser look at it for you before you put any money down.  Would you buy a used car from a fly by night dealer without having your mechanic look at it? I have seen and heard every nightmare you could think of, I have also seen some very good deals.  I had a lady call me that purchased a laser that had blown the power supply on it 2 weeks after purchasing the laser.  That same laser was about to be sold to a customer of mine that wanted me to help him find a laser.  I told him that this laser in poor shape and that it would need very costly repairs.  I was not surprised when the lady called me and gave me the serial number of the laser.  It does not cost to get a second opinion on something that could save you in the long run. 

Posted via web from Laser Center

Ovarian Cancer! Can Alternative Medicines Really Work Against Ovarian Cancer?

By Grahaam A. E. Maartin

Ovarian Cancer! The question we are going to ask is. Do herbal products like N-Tense and Graviola Really work? The results seem very positive, enough to sayYes!

Are you frightened by the thought of getting Ovarian Cancer? Do the words "Ovarian Cancer" worry you? The words are very emotive aren't they? Well now it appears that there is some very good 'natural' help available to you Graviola and N-Tense!

Usually, the large majority of doctors and medical practitioners although to be fair, not all, do not support the use of natural products like Graviola and N-Tense in treating "Ovarian Cancer". Often calling them "fringe or quack" remedies, simply because the medical institutions don't teach the students about them.

The fact that many of these herbal remedies may really be quite beneficial to you is now supported by growing evidence. N-Tense and Graviola are two in particular that are showing promising results in patients with Ovarian Cancer, sometimes in case where traditional chemo doesn't work. Would you use it?

In 2001 The HSI organisation (Health Sciences Institute) featured an article with the headline "Billion-dollar Drug Company nearly squashes astounding research on natural cancer killer" It says. "Cancer conquered with miracle tree from the Amazon found to be 10,000 times stronger than chemotherapy". Can you believe that! 10.000 times stronger and yet some unethical greedy pharmaceutical company tried to squash it because they couldn't patent a plant that just might stop Ovarian Cancer! Disgusting! That tree was Graviola! So what exactly is Graviola?

Graviola is a tree that is indigenous to the Amazon Rainforests and some other parts of South America. It's not really a huge rainforest tree, in fact it is a relatively small evergreen "shrub" (in Rainforest terms) growing to only 5 to 6 metres tall. But in terms of having cancer cell fighting properties, it's an absolute giant!

Much of the research already completed has found that plenty of the annonaceous acetogenins or phytochemicals (chemical compounds that occur naturally in plants) found in the seeds, stem and leaves of Graviola tree are cytotoxic against various cancer cells and tumour cells. In herbal medicine, all these plant parts are used.

That is the very good because, quote:- (Cytotoxic: Toxic to cells, cell-toxic, cell-killing. Any agent or process that kills cells. Chemotherapy and radiotherapy are forms of cytotoxic therapy.) The HSI article says the tree has been studied in over 20 laboratory tests since the'70s, and it has shown to: Effectively target and kill malignant cells in 12 different types of cancer, including pancreatic, lung, colon, prostate and Ovarian Cancer. Be 10,000 times stronger in killing Ovarian Cancercells than Adriamycin, a commonly used chemotherapeutic drug. Selectively hunt down and kill cancer cells without harming healthy cells, unlike chemotherapy.

Also a plant screening program back in'76 by the National Cancer Institute also showed that Graviola showed active cytotoxicity against cancer cells and various researchers have been following up on this research ever since and have found that Graviola was a cancer killing dynamo. Herbal products have been used worldwide almost since the time when man first walked on the earth, (well for thousands of years at least.) If you or your loved ones suffer from this terrible ailment, then I would strongly recommend that you read the HSI article on Graviola and N-Tense here. It's a real eye opener!

In addition to the above it has been shown that taking additional herbal products such as "Immune Support" to boost the immune system may be beneficial!

So, could Graviola and N-Tense help you in the fight against Ovarian Cancer? It appears that the answer is a resounding yes!

Health Disclaimer! This information must not be taken as professional or personal medical advice or instruction. Never take action based solely on this article's contents. You should 'always' consult with a professional health practitioner on important matters relating to your own health and well-being. The information and opinions expressed here are believed to be sound and accurate, based on the author's best information available at the time. Any reader, who fails to consult with the appropriate medical and health authorities, "assumes ALL responsibility of any resulting injuries". The publisher is not responsible for errors or omissions.

About the Author:

Monday, November 16, 2009

Plastic surgery advertising regulation push in Britan.

plastic surgery marketing

Cosmetic surgery can carry risks as well as benefits

Several newspapers have reported the dangers associated with cosmetic surgery, including a lack of regulation in some areas of the industry. The reports also feature warnings from Nigel Mercer, the president of the British Association of Aesthetic Plastic Surgeons, who voiced his views as part of a series of medical articles on cosmetic surgery.  Mr Mercer called for tighter regulation and testing of drugs, procedures and implants to offer more protection to patients.

The Times reported that the number of cosmetic surgical operations conducted by “audited members of the profession” has more than tripled to 34,000 since 2003, but that many additional procedures are being carried out on the black market. The newspaper says that these are “fuelled by internet promotions, magazine advertising and aggressive discounting”.

 

What is the basis for these news reports?

The reports were based on a special edition of the journal Clinical Risk, which featured several articles on the issues surrounding cosmetic surgery. These issues include the potential for physical and psychological harm, and the need for tighter regulation of the industry, better training programms for surgeons and measures to improve patient experience.

Nigel Mercer, president of the British Association of Aesthetic Plastic Surgery, wrote an accompanying editorial arguing that the availability of consumer credit and a change in public attitudes has led to an explosion in cosmetic surgery in recent years. According to Mercer, this growth, combined with increasing public expectation and media hype, has resulted in “the perfect storm in the cosmetic surgical market”.

 

What is cosmetic surgery?

Cosmetic surgery, sometimes called aesthetic surgery, was described by a doctor in the journal Clinical Risk as being “purely elective, a lifestyle choice undertaken to enhance physical appearance, improve self-esteem and boost confidence”. Another doctor says that it differs from all other forms of surgery in that it is a treatment for “want” rather than for “need”.

In the 2005 Regulation of Cosmetic Surgery report, published by the Department of Health, cosmetic surgeries are defined as “operations and other procedures that revise or change the appearance, color, texture, structure or position of bodily features, which most would consider otherwise to be within the broad range of ‘normal’ for that person”.

Cosmetic surgery differs from plastic surgery, which is generally surgery to repair or reconstruct tissue or skin damaged by congenital (inherited) disease, injuries or burns. The primary role of plastic surgery is to restore function, and aesthetic improvement is secondary.

 

How is cosmetic surgery currently regulated in the UK?

At present, there are measures and standards to help regulate the industry but some cosmetic surgeons operate outside these regulations. Some treatments and procedures are unlicensed for cosmetic use, but can be given the discretion of doctors, or “off license”, by some clinics.

Surgical practice in the UK is regulated by the General Medical Council (GMC) and practicing surgeons should be enrolled on its specialist register. However, some concessions are made for private cosmetic surgeons who have been practicing since before April 2002. By satisfying certain criteria, these doctors can practice without the need to be on the specialist register.

Invasive cosmetic surgery and laser treatments are also regulated under the Care Standards Act 2000. The Healthcare Commission inspects all registered establishments that carry out invasive procedures and laser surgery in the UK, and has the power to revoke practice licenses and to take enforcement action.

Some cosmetic surgical procedures are not covered by current regulations, such as Botox injections and injections of aesthetic fillers. Botox is not licensed for cosmetic use, but it can be prescribed “off license”, in which circumstances the doctor assumes liability for its use. Most fillers are tested in the UK as “devices” rather than as drugs. This means that they are regulated based on the standard of their production and not on whether the treatment works.

The Department of Health report concluded that the regulatory situation for cosmetic surgery was not satisfactory because of the group of doctors who can practise without being on the GMC specialist register and the lack of clarity around the definition of “fillers”. Although practitioners of cosmetic surgery must demonstrate certain competencies, these may not be the equivalent standard of NHS consultants.

 

What do these journal articles say about cosmetic surgery?

The authors of these articles have argued several opinions, including that:

  • Patient psychology should be considered by clinical staff as issues of mental health and body image may be behind the desire for cosmetic changes. These could also arise in people who feel disappointed or upset by the results of their surgery.
  • Surgeons should keep records detailing their patients’ expectations and provide them with guidance on whether these are realistic.
  • There are risks associated with any type of surgery and patients should be informed of these and their surgeon’s success rates when considering procedures.
  • It is important that patients are given time to consider their options. Doctors should also inform patients about alternative treatments that may be available.
  • Before procedures are carried out, it should be clear who will be financially liable for the correction of any complications.
  • There may be some merits to adopting a regulation system similar to that in France. Under this system, patients must be given information on costs, risks and the surgeon’s qualifications to perform their selected procedures.
  • The way that cosmetic surgery is marketed should also be regulated.

What is the problem with plastic surgery marketing?

Mercer says that cosmetic procedures are often marketed using special offers, including vouchers, two-for-one deals and surgery holidays, and that these practices contribute to an “unregulated mess”. 

The articles also feature a call to ban advertising of cosmetic procedures, stating that, like tobacco, there should perhaps be a Europe-wide ban on advertising all cosmetic surgical procedures, including on internet search engines. While advertising can be powerful, says Mercer, it is often misused by the cosmetic surgery industry and misinterpreted by those it is aimed at.

 

Where can I find more information on reputable plastic surgeons?

The British Association of Aesthetic Plastic Surgery is a not-for-profit organization based at the Royal College of Surgeons. It was established to advance the education and practice of cosmetic surgery for public benefit. While it is not a regulatory body, it has long been involved in giving the public information on the safety of cosmetic surgery.

Its research into cosmetic surgery tourism was discussed at a recent conference and its press releases highlight a number of dangers associated with unregulated procedures, including DIY injectable treatments available over the internet.

via nhs.uk

Posted via web from Laser Treatment MD